From the video page on YouTube:
Mark Jeffrey is author of “The Pocket and the Pendant,” a novel geared towards young adult readers. Mark self-published the magical realism-themed story in paperback form on Lulu.com, and then followed it up with a free audiobook on Podiobooks.com that he narrated himself. The audiobook became an underground sensation, eventually getting more than 2 million downloads. He’s now leveraged that success into a book deal. The reworked, re-edited book is being published in hardcover form by HarperCollins, to be released May 1, 2011.
In his day job, Mark is CEO of the ThisWeekIn.com live-streaming and podcast network that he started with Jason Calacanis, Kevin Pollak and others.
Find out more about Mark at MaxQuickSeries.com, ThisWeekIn.com, and @markjeffrey on Twitter.